Flair Airline Website Redesign

The main goals of this redesign were:

• Separate the roundtrip selection into two clear steps
• Simplify the layout for better scanning and comparison
• Add a sense of progress and structure to guide users smoothly

The ultimate aim was to make booking easier, faster, and more enjoyable.

I was the sole designer on this project, responsible for both UX strategy and UI design. I handled everything from user analysis to high-fidelity mockups—bringing the redesigned experience to life using Figma.

In the first round of informal testing, users consistently struggled to differentiate between departure and return flight options. Most felt unsure of what they had selected and wanted the steps broken down.

Feedback included:

“Wait, is this for the way there or the way back?”
“There’s too much going on here. I feel like I might click the wrong one.”

After implementing a two-step process and clearer visuals, the second round showed noticeable improvement. Users moved through the process more confidently and appreciated the simplified layout.

Feedback included:

“This feels much easier to follow.”
“I like how it walks you through—it’s way less stressful now.”

• Two-step booking flow: Departure and return flights are selected on separate screens
• Simplified flight cards: Key info (like times, pricing, and baggage) is easier to scan
• Progress bar: Users know exactly where they are in the journey
• Modern visual hierarchy: Clean, intuitive layout across all devices

This redesign helped reduce friction in the booking flow, which directly supports better user satisfaction and fewer abandoned carts. The cleaner structure made it easier for users to complete a booking without second-guessing, and helped Flair’s digital presence feel more aligned with its low-cost, user-first brand.

This project taught me the power of clarity. When you break complex flows into smaller, manageable steps, users feel more at ease. It reminded me that a user-friendly experience is often not about adding more—but removing what gets in the way.

• Expand usability testing to more users, including mobile-specific feedback
• Consider adding filters or “Best Value” tags to assist with decision-making
• Explore redesigning other parts of the site like seat selection or payment screens to maintain consistency

This redesign wasn’t about adding bells and whistles—it was about giving users room to breathe. By simplifying the booking flow and letting users move one step at a time, we created a more focused, less stressful experience. It’s not just better UX—it’s a better first impression of the brand. And that’s something every traveler deserves.